Maison Fèvre

Heritage craftsmanship

The family history in watchmaking began in 1890. Fifty years later, it turned to the craft of watch strap making, a demanding profession at the intersection of precision, elegance, and leatherwork.

In 1942, Fleurus, the family business, was founded. For several decades, its watch straps have been sold to a network of jewelers and watchmakers. Over the generations, the company has enriched its expertise in leather crafts and developed a leather goods manufacturing business in France for major luxury brands. Today, its six sites in Auvergne-Rhône-Alpes employ 750 people to whom these brands entrust the manufacturing of their creations.

MAISON FÈVRE continues the family history dedicated to watch straps since 1942, while enriching its collections. In its design studio in Vichy, new models are born, from the choice of materials to the first sketches. They are then manufactured in the group's workshop in Madagascar, which employs 650 people and is owned by the family. Pierre, the founder's grandson, passionately oversees its daily operations.

"MAISON FÈVRE WILL CELEBRATE 85 YEARS OF ARTISANAL EXPERTISE IN 2027."

Pierre, Frédérique & Cécile are the third family generation

Histoire famille artisans français Maison Fèvre

Heritage craftsmanship

For three generations, the house has cultivated the same demanding standard: designing watch straps and watchmaking accessories combining quality materials, manufacturing precision, and timeless elegance.

Each MAISON FÈVRE creation takes shape in the Vichy studio, where the development teams work closely with Pierre, the founder's grandson, and the artisans. Because quality takes time, each model is the fruit of precise gestures and attention to every detail. The house thus perpetuates traditional techniques while integrating innovations that accompany new watchmaking uses.

MAISON FÈVRE pays particular attention to the choice of materials and leathers. Calf, cowhide, goat, lamb, trout, but also lizard, crocodile, alligator, and ostrich give birth to pieces designed to accompany timepieces and evolve with them. Other materials are also used: vegan (pineapple and cork), fabrics, and military canvas.

A noble and living material, leather transforms over time. Shaped by the artisan's hand, it develops a unique patina that tells a bit of the story of the wearer. Over time, a singular patina that tells the story of the wearer. It is also in this ability to evolve and become unique that part of its beauty lies.

A MAISON FÈVRE WATCH STRAP REQUIRES A MINIMUM OF 16 MANUFACTURING STEPS

Behind every MAISON FÈVRE watch strap lies a succession of precise gestures inherited from the traditional leatherworking crafts. The main stages include leather inspection, pre-cutting, splitting the upper leather, skiving (thinning the edges), applying the reinforcement layer to ensure durability, splitting the lining leather, secondary skiving, folding the buckle end, attaching the lining, final cutting to the strap’s shape, stitching, cutting the openings for the buckle pin, adjustment holes and interchangeable spring bar system (Flash Spring Bar), edge dyeing, keeper assembly, hot stamping of the brand name and strap size, and finally, rigorous quality control.

This artisanal expertise is one of the Maison’s defining signatures and contributes to its reputation among watch enthusiasts, leather goods connoisseurs, and admirers of exceptional craftsmanship around the world.

MAISON FÈVRE, WHERE TRADITION MEETS INNOVATION

Under the impetus of Antoine Gaillard, Sales and Product Marketing Director, the development teams work in close collaboration with artisans to create tomorrow's collections, blending traditional savoir-faire, new materials, and evolving uses.

Here, time is an integral part of the creative process. Sketches, material and color research, prototypes, and technical adjustments punctuate the development of each model. Some leather goods collections thus require up to two years of research and development before coming to fruition.

MAISON FÈVRE develops collections for women and men, in a wide variety of materials, colors, and finishes. The Double Tour for women or the Épure for men are among the brand's emblematic models and illustrate two very different interpretations of the watch strap.

In addition to traditional leathers, today's offerings include waterproof straps, fabric creations, and models made from cork or pineapple fiber. A collection dedicated to smartwatches also adapts the brand's historical expertise to new watchmaking uses.