Craftsmanship as a heritage
The family story began as a watchmaker in 1890 and evolved fifty years later into the craftsmanship of watch straps in Saint-Flour and the establishment of the head office in Vichy in 1960. It was therefore from 1942 that Maison Fèvre offered its exceptional artisan savoir-faire through its various creations of interchangeable watch straps for men and women, as well as its watch rolls and storage boxes. In the 1960s, the pocket watch gave way to wristwatches. Specialist in handmade watch straps, Maison Fèvre has perpetuated the artisanal tradition for three generations.
With its own workshops in France and then in Madagascar since the 1990s, Maison Fèvre designs its creations at its headquarters in Vichy, helping to promote French craftsmanship around the world. The R&D department and artisans work together.
A Maison Fèvre watch strap requires 16 manufacturing steps or more, depending on its complexity
The manufacturing stages: leather inspection, pre-cutting, splitting of the upper leather, skiving (thinning the ends), fitting the tear-resistant insert (ensuring the strap durability), splitting of the leather lining, second skiving, folding the buckle end, application of the lining, final cutting (cutting the final shape of the strap), topstitching, cutting the slot for the pin and perforating the adjustment holes for the quick-release system (spring bars), dyeing the edge, loop assembly, hot stamping (branding and size marking), followed by quality control.
The mastery of traditional leathers (cowhide, calf, goat and lamb) as well as exotic leathers (crocodile/alligator, lizard and ostrich) is widely acknowledged in the world of watchmaking.
Maison Fèvre also offers waterproof, fabric, and vegan watch straps (made from pineapple fiber and cork), as well as a collection compatible with Apple Watch.
Maison Fèvre, between tradition and innovation
All styles are available from a wide selection of women's and men's watch straps. The brand's iconic models include the women's double-wrap leather watch strap and the L'Épure men's vintage leather watch strap. We also offer the Crocodile, the Suede Goatskin, the Saddle Calf...
A range of materials, designs, strap colors, and buckle color customization allows you to update your watch in just a few clicks with a spring bar tool. To facilitate the transport of watches during a business trip or a weekend getaway, Maison Fèvre offers watch rolls and storage boxes to protect precious timepieces.
Maison Fèvre watch straps, sold exclusively on its online boutique maison-fevre.fr, feature a lug system and come with a spring bar tool. It only takes fifteen seconds to replace your old strap yourself. This convenience is appreciated by watch enthusiasts who enjoy matching their strap to their outfit. A deployant clasp in stainless steel or gold finish is also available to order.
In its constant pursuit for excellence in material selection, precise cutting, assembly, and stitching, Maison Fèvre is committed to offering high-quality contemporary and vintage collections that meet the demands of the market. Such as the navy blue lizard watch strap that highlights a steel dial and blue hands on a beautiful timepiece, or the Suede Goatskin vintage fir green watch strap with red bouclette stitching that enhances a timepiece passed down from generation to generation.
With prices ranging from €39 to €160 (2025 prices), Maison Fèvre offers high-quality watch strap models at fair price, with no middlemen involved.
Committed to ongoing research and innovation through its creations and manufacturing techniques, Maison Fèvre establishes its position at the crossroads of tradition and modernity.
Every year, Maison Fèvre innovates and offers you the chance to follow the latest watch strap trends, with new designs and/or new colors in existing collection. We invite you to subscribe to our newsletter to keep up with the latest watchmaking trends (footer of our online-boutique).
